Our Values

Our values shape the Haberman  brand and guide our decision making process and how we behave.


Innovation. We invent better ways.

Our aim is to be the most innovative and original baby feeding brand in the world. 

Passion. We share and care. 

Our team works as a partnership of people - professionals and consumers - to foster a collaborative and mutually supportive environment; a caring network of networks with a common purpose.


Service. We satisfy and delight.  

Our innovative portfolio of products is supported by exemplary service and education.  This inspires and communicates the outstanding quality and benefits of our products.

Quality. We always aim for the best

We have high and exacting standards and our goal is to produce and sell the best quality baby feeding products we possibly can.

Integrity. The bedrock of our business

We inspire trust by being approachable, open and honest.  We are ethically unyielding.  We treat others as we would want to be treated ourselves.  We take responsibility for our actions.